The Peleg Design studio was established by Shahar Peleg in 2004 based on three basic principles: functionality, aesthetics, and humor. It is a world motivated by continuous curiosity with the explicit purpose to transform what was once an average, been-there-done-that concept into an innovative and truly exciting experience. The studio's products are designed to be used in homes, offices and other living spaces. Through optical illusions that stretch the limits and break conventions, he invites the viewer to take a closer look, revealing a fresh view of everyday products.
The products' design follows a clean and minimalist line. Using a variety of materials and methods, some of the products are mass produced, others are manufactured in limited series while a select few are single, hand-made copies.
Peleg Design's products are sold worldwide, can be found in select museum gift shops, are exhibited in numerous international exhibitions and have won prestigious design prizes worldwide.